Posted by 7UP on April 28, 2008 at 11:21:26:
7UP and Celebrity Chef Carlos Fernandez Search for 100% Naturally Talented Chefs with 7UP Recipe for Success Contest
Contest Challenges Consumers to Cook Up a Naturally Delicious Recipe for a
Chance at $70,000 and a Live TV Appearance
PLANO, Texas, April 28 7UP is teaming up with celebrity
Chef Carlos Fernandez of Hi-Life Cafe in Ft. Lauderdale, Florida to cook up
the ultimate recipe for success with the 7UP Recipe for Success nationwide
contest. Beginning today, Latinos across the country will be able to put
their creative cooking skills to the test for a chance to win $70,000 and
make their dreams a reality -- whether their dream is to open their own
restaurant or to remodel their kitchen. Celebrity Chef Carlos Fernandez
will judge all of the 7UP-infused recipe entries to decide who gets crowned
the 7UP 100% Naturally Talented Chef.
"The 7UP Recipe for Success contest taps directly into the Latino
passion for culinary creativity and experimentation, and encourages
contestants to bring these talents to life with the natural lemon-lime
flavors of 7UP," said Andrew Springate, vice president of marketing for
Cadbury Schweppes Americas Beverages, the makers of 7UP. "The Hispanic
population in the U.S. is opening small businesses at a rate three times
faster than the national average, and we look forward to helping one novice
Latino chef make his or her own dream a reality, just like Chef Carlos."
Beginning April 28 through July 28, contestants can submit their
original 7UP-infused recipes online at http://www.Receta7UP.com, via mail or at
in-store demos in select markets. All entries must be received by Aug. 5,
2008. Chef Carlos will review each entry and, using a small judging panel,
test his favorites. Ultimately, he will narrow the selection to seven lucky
participants who will cook their recipes live in-studio with Chef Carlos.
The final cook-off will be shown during Telemundo's Cada Dia in September.
Chef Carlos will lead the final in-studio judging and crown one winner with
the title of 7UP 100% Naturally Talented Chef and award the $70,000 grand
prize to fulfill their dreams.
Chef Carlos' passion for cooking began as a child, watching and helping
his mother cook in their New Jersey home. Never imagining he could make a
career as a chef, he first enrolled in an engineering college, only to
realize his passion for cooking was too strong. Although he lacked any
professional culinary training, he dove right in to the restaurant business
and has never looked back.
"Hispanics pride themselves in their flavorful cuisine," said Chef
Carlos Fernandez. "Contestants participating in the 7UP Recipe for Success
contest will be able to experiment with a flavor they recognize, to develop
what could be a winning recipe."
A former contestant on Bravo's Top Chef and chef/co-owner of Hi-Life
Cafe in South Florida, Chef Carlos will host cooking demonstrations
throughout the contest in Los Angeles, Chicago, Houston, Dallas and
Phoenix. In these demos, he will educate consumers on the healthy
preparation of meals using 7UP with 100% Natural Flavors and all natural
ingredients.
For complete contest rules for 7UP with 100% Natural Flavors' Recipe
for Success contest, please visit http://www.Receta7UP.com.
About 7UP with 100% Natural Flavors
7UP with 100% Natural Flavors is a leading brand in the beverage
portfolio of Plano, Texas-based Cadbury Schweppes Americas Beverages
(CSAB), a subsidiary division of Cadbury Schweppes plc (NYSE: CSG). CSAB is
one of the largest producers of soft drinks and premium beverages in the
Americas. CSAB's brand portfolio includes Dr Pepper, 7UP, Snapple, Mott's
Apple Juice, RC Cola, A&W Root Beer, Sunkist Soda, Canada Dry, Hawaiian
Punch, Schweppes, Diet Rite, Clamato, Mr & Mrs T Mixers, Holland House
Mixers, Rose's, Mistic, Yoo-hoo, Orangina, IBC, Stewart's, Nantucket
Nectars, Squirt, Penafiel and other well-known consumer brands. For
additional information on CSAB and its products, visit
http://www.brandspeoplelove.com.